Schedule Your Free
Discovery Call

Unlock your potential with a free 20-minute Discovery Call! We'll look at your current strategy and offer actionable insights to drive growth.

Schedule Your Free Discovery Call

Frustrated by digital marketing that doesn't work?

Save time and money with a data-driven approach to digital that is efficient and effective in building relationships, trust, and revenue.

Why you need digital

Your ideal clients, customers, and donors are constantly online 

A strong digital strategy and presence is crucial to the health and growth of your business or nonprofit. Attract, engage, delight, and convert your target audience — when and where they expect to find you. Don't sleep on the trends below!

A group of women are laughing while looking at their phones.

83% of US shoppers search online first

According to Google's customer insights, 83% of U.S. shoppers used online search before heading into a store.

People connect to brands via social 

A 2023 survey found 59% of Facebook users and 34% of Instagram users communicate on platform to request customer service.

Facebook's users skew younger

As of July 2024, Facebook's largest user group is age 25-34 at 24.2%. Age group 19-24 is at 19% per Statista.com. 

Facebook's user base is growing

Facebook users in the U.S. are forecasted to increase to 262.8 million users by 2028, up from 240 million in 2021.

about

Hi, I'm Kathleen Banks, your digital marketing strategist and ads manager.

I founded Advancement Digital (a division of Advancement Communications, Inc.) to help busy leaders navigate today's complicated digital marketing landscape so they can increase visibility and grow relationships, trust, and revenue. 


We specialize in a data-driven approach that respects your time and your budget. We take pride in our work and in our mission to serve with integrity.


Are we a good fit for one another? Book your Discovery Call today and let’s find out! 


how we can help you

Our expertise =
your success

We take the time to thoroughly understand you and your team, as well as your business, your mission, and your KPIs. No cookie-cutter approaches here!

Strategy & Roadmap

Elevate results with proven strategies, a tailored timeline, and robust tools to move forward. 

Facebook & Instagram Ads

Capture your target audience on FB & IG with data-driven ad campaigns that stop the scroll.

Websites & SEO

Attract and delight your target audience with a compelling website that converts.

Drive traffic and conversions with targeted search ads. Nonprofits can benefit from the Google Ad Grant.

advancement digital is your success partner

Clients we serve

Professional Firms

Attract and retain your ideal clients with our marketing strategy, lead-generation, and website development services.


Save time and money by outsourcing your digital marketing to our capable team for a fraction of the cost of hiring in-house staff. We get the job done right, without the headache.

A laptop is sitting on a wooden table with a website on the screen.

Local Businesses &
Service Providers

Make sure you are in front of your ideal customers at all times – and most especially where and when they are looking for your product or service.


Plan ahead and get your website and digital ad strategies and campaigns dialed in before your peak season hits.

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Nonprofits &
Higher Ed

Find more new donors and nurture your existing donors with our digital fundraising strategies and advancement communications.


Optimize your website, donation pages, and email sequences for stronger and more fruitful relationships with your donors, members, volunteers, and supporters. Learn how eligible nonprofits can apply for the Google Ad Grant to receive $10K/month of in-kind ad spend.

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why choose advancement digital?

Results-driven marketing with a personal touch

Prevent costly mistakes by engaging us to develop and implement your digital strategies, plans, systems, tools, and campaigns. Our clients love us because we are smart, creative, and always looking to optimize results. We are nimble, responsive, steady, diligent, and thorough. Here are a few more reasons clients choose to work with us:


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Time savings

With our monthly support, you’ll create time for you and your staff to devote to other mission-critical tasks. We also can mentor staff and grow capacity with trainings on specific topics. ​

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Friendly support

Our capable team ensures that your projects run smoothly. Organized and methodical, we will respond to requests outside of regularly scheduled meetings by the next business day. 

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Cost-effectiveness

We charge an initial setup fee followed by a recurring monthly fee based on our agreement and the scope of work. Monthly ad spend is an additional sum paid directly to Google and/or Meta.

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Improved results

We can start with a shorter commitment, however the most valuable insights and results occur over months and years. Nearly all clients have chosen work with us for multiple years.

clients & former employers

Expertise born from experience with top institutions

With more than twenty years of experience in leadership and consulting roles in marketing, fundraising, and communications with well-known organizations, large and small, we've seen what works — and what doesn't. This perspective allows us to see both your challenges and your opportunities.


testimonials

What people say

"Kathleen took all the guesswork out of creating a website. She seamlessly compiled a list of things I wanted and things I hadn't even thought of, making a beautiful, professional and accessible website that allows new clients to find me easily and controls my workflow. The website is easy to navigate and visually appealing as well! I highly recommend reaching out to her if you need a new website." 

Megan Cook

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"Being very impressed with the work Kathleen did for the Community Foundations of the Hudson Valley, I recommended to my law firm that we retain her services to update our website and assist us in developing a marketing plan. We have been very pleased with the work she has done for us. The first thing she did was to really get to know us so that the materials she produced would accurately reflect who we are. We have been very pleased with the result. Kathleen is easy to work with because I believe she is genuinely interested in learning about the businesses she works with and the people who work there." 

Ellen L. Baker, Esq.

Former Partner,
McCabe & Mack LLP
A woman wearing glasses and a grey jacket is smiling for the camera.

"Highly recommend working with Kathleen and her team! Over 3 1/2 years, she helped us strategically segment and grow our annual fund and major donor programs by leaps and bounds. She also improved our communications, publications and social media, and project-managed a website overhaul and grant-funded awareness project to completion. An organized and thorough systems-thinker, Kathleen’s creative solutions and "get-it-done right" work ethic solved the Walkway’s need for expert support that bridged staffing transitions."

Elizabeth Waldstein

Former Executive Director
Walkway Over the Hudson
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QUESTIONS & ANSWERS

FAQ

  • Is the Discovery Call you're offering really free?

    Yes, it is! We offer you a free 30-minute marketing consultation and basic website audit. This will help us understand where your marketing currently stands and how we might be able to help. We'll also send you off with a customized checklist of some action steps you can put to use right away.

  • What sectors do you specialize in?

    Over the years, we've had the good fortune to gain both broad and specialized knowledge from working with businesses and nonprofits spanning many fields:  


    • Academic Medicine
    • Arts
    • Community Foundations
    • Foundations
    • Education
    • Engineering/Technical
    • Environmental
    • Faith
    • Food Security
    • Healthcare
    • Higher Ed
    • Historic Preservation
    • Human Services
    • Law and Legal Firms
    • Museums
    • Music & Dance
    • Military
    • Public Broadcasting
    • Scientific
    • Tourism & Destinations

  • What is your process for working with clients?

    Busy leaders know how important it is to focus time and energy on accomplishing the high priority tasks and activities that move you and your staff forward. 


    Here's how we can help:


    Expert Coaching: We work with you to clarify your target audiences, competitors, personas, services, donor journeys, campaign strategies, and more. We listen, ask, powerful questions, advise, and support you in finding the right path forward.


    Strategy & Planning: We roll up our sleeves and work side-by-side with you every step of the way to create strategies, plans, timelines, goals, and objectives, resulting in clear tasks, assignments, deadlines, and agreements. 


    Forward Focused Solutions: We seek first to understand, and then translate and convey your unique value proposition (UVP) in compelling and powerful ways, developing measurable, tailored solutions.


    White Glove Service: We take pride in providing you with high quality, personalized attention and support. 

  • How can I get started?

    Getting started is easy — just click the button below to book your free 20-minute Discovery Call. Fill out a form with some information about your business, and then choose a time that works for you. Once you've booked your time, you will receive a calendar invitation with a zoom link by email. We look forward to speaking with you!

    Book Your Call