We're passionate about helping busy leaders, businesses, and nonprofits stand out, drive targeted traffic, and skyrocket sales and donations.


advancement digital is your dedicated marketing team

Are you ready for digital marketing that just works?

If you're looking to grow relationships, build trust, and drive revenue, we’re your dedicated digital success partner.

  • Strategy & Roadmap Session: A strong marketing foundation starts with a solid plan. We take a deep dive into your business or nonprofit and provide you with a clear path forward.

  • Websites & SEO: Your website is your virtual front door. Let us create a compelling and converting website that represents the essence of your organization, delights your users, and gets you found on Google.

  • Audience Growth with Meta and Google Ads: From lead generation to brand awareness, we’ll create ads from that get results. Get in front of your best clients, customers, and donors when and where they are most likely to engage. Let us handle the strategy while you focus on what you do best. 


How it works

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STEP 1: Discovery Call & Assessment

  • We start with an intake questionnaire and a free 20-minute Discovery Call to get to know you, your situation, and what you think you need from us.

  • If we believe we can help, you will be offered an opportunity to schedule a paid Strategy & Roadmap Session.
  • Even if we can't help you, you will walk away from the Discovery Call with some action steps you can put to good use immediately.


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STEP 2: Strategy & Roadmap Session 

  • We highly recommend a paid Strategy  & Roadmap Session as your logical next step so that you are focused on the activities that will deliver the most return on investment. This deep-dive session delves into your business, target audience personas, channels, tools, goals, current strategy, and more.

  • Your Strategy & Roadmap Session will result in a document with your customized full-funnel digital marketing strategy for your top three target audience personas. This is yours to keep and you are free to implement it with us or on your own.



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STEP 3: Select Your Service Package 

  • The next step is to select your service package, regardless of whether you're choosing a Strategy & Roadmap Session or opting out due to strategy already in place.   

  • Once you've selected your  package, signed the agreement and scope of work (SOW), and paid your deposit, we will schedule your project and add it to your project tracking tool.

  • Based on the project, we typically request a three-month or six-month agreement to start with an option to renew. Most clients have worked with us for years!
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STEP 4: Let's Get To Work! 

  • Project Kick-off Meeting and Tech Implementation Week! We ask you to designate one staff member to be the primary point of contact with us and to manage your project responsibilities, including updating the tracking tool. We will have regular check-ins, progress meetings, and approvals for the duration of our work together, as defined in the SOW.

  • We build ample time for  approvals into the timeline, however approval delays can thwart even the best timeline.
     
  • Throughout your project, we remain actively engaged with you and your staff POC as we continue to refine and optimize.

why choose advancement digital?

Results-driven marketing with a personal touch

Prevent costly mistakes by engaging us to develop and implement your digital strategies, plans, systems, tools, and campaigns. Our clients love us because we are smart, creative, and always looking to optimize results. We are nimble, responsive, steady, diligent, and thorough. Here are a few more reasons clients choose to work with us:


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Time savings

With our monthly support, you’ll create time for you and your staff to devote to other mission-critical tasks. We also can mentor staff and grow capacity with trainings on specific topics. ​

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Friendly support

Our capable team ensures that your projects run smoothly. Organized and methodical, we will respond to requests outside of regularly scheduled meetings by the next business day. 

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Cost-effectiveness

We charge an initial setup fee followed by a recurring monthly fee based on our agreement and the scope of work. Monthly ad spend is an additional sum paid directly to Google and/or Meta.

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Improved results

We can start with a shorter commitment, however the most valuable insights and results occur over months and years. Nearly all clients have chosen work with us for multiple years.

Packages

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Strategy & Roadmap Session

  • Proprietary strategy intake questionnaire to address up to three target audiences and their pain points, your Unique Value Proposition (UVP), and your offers and pricing.

  • Deep-dive Strategy & Roadmap Session where we define your strategy and build your implementation plan. We will review your goals, target audiences, competitors, tech tools, and current strategy.

  • Written living strategy document plus recorded zoom video, transcription pdf with summary of key points.


We strongly recommend a Strategy & Roadmap Session before beginning a website project or ad campaign. Mini Strategy & Roadmap Sessions also available.


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Websites & SEO

  • Website creative brief where you outline your style preferences and brand guidelines (if they exist), key business information, navigation preferences, and existing photos.
     
  • Fully responsive user-friendly website that works on desktops, laptops, tablets, and phones.

  • Attractive website design that reflects your professional brand and speaks to your expertise

  • Recommendations on free stock photography selections (premium stock and custom photos are add-ons)

  • Dynamic news/blog section

  • Basic SEO, alt tags and analytics

  • Setup of GA4 , GTM, Facebook pixel, reCaptcha, autoresponders, and other technical requirements

  • Integration with Google Business Profile

  • Set up available integrations with tech stack such as MailChimp, Constant Contact, other CRMs and email and calendar providers

  • Accessibility widget

  • Cookie consent banner and tool for required privacy policy and other legal policies

  • QA/QC

  • Launch of site on your domain

  • Hosted on Amazon Cloud  with built-in security, free stock images, and nightly backups

  • Staff training session for minor content updates

  • Monthly care plan and management

 

Website packages can be customized to your requirements and the additional features selected. Monthly care packages ensure that your site is always up-to-date and available . Reach out for a custom quote.

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Ads Strategy & Management

Meta (Facebook & Instagram) Ads


  • Support for setup of Facebook Pixel and Facebook Business Manager

  • Research and recommendations for spot-on audience segmentation

  • Strategic ad campaigns targeted to appeal to your ideal audience

  • Brainstorming and recommendations on creative and copy designed to stop the scroll and converting. Client to provide offers and lead magnets.

  • Analysis, testing, and optimization for improved results


Meta Ads management rates are based on monthly ad spend. Reach out for a custom quote.



Google Ads and Google Ad Grant Management

  • Support for setup of:
  • Google Ads business account
  • Nonprofit Google Ad Grant application, verification, and account setup
  • Installation of GA4 and GTM on website

  • Audience segmentation 

  • Keyword planning 

  • Search ad campaign recommendations

  • Analysis, testing, and optimization


Google Ads Grant management rates for nonprofits are based on organizational budget size.


Google Ads management rates for businesses are based on ad spend.

Package add-ons

Items below can be added to any package with an additional fee. Reach out for a custom quote.

Brand Add-On

  • Brand guidelines & logo development
  • Professional copywriting and content development
  • Email welcome and nurture sequences
  • Ad creative and copy
  • Campaign-specific web pages, landing pages, and email autoresponders
  • Custom portraits & lifestyle photography
  • Custom short- & long-form video reels
  • Premium stock photography

Strategy Add-On

  • Fundraising strategy audit
  • Nonprofit donation page optimization
  • Major/Middle donor program launch
  • Annual Appeals
  • Website SEO audit
  • Advanced website SEO
  • Reviews & reputation management


Tech Setup Add-On

  • E-commerce
  • Website chatbot
  • Membership module
  • Pixels, tags
  • Google Business Profile setup
  • Call tracking


clients & former employers

Expertise born from experience with top institutions

With more than twenty years of experience in leadership and consulting roles in marketing, fundraising, and communications with well-known organizations, large and small, we've seen what works — and what doesn't. This perspective allows us to see both your challenges and your opportunities.


testimonials

What people say

"Kathleen took all the guesswork out of creating a website. She seamlessly compiled a list of things I wanted and things I hadn't even thought of, making a beautiful, professional and accessible website that allows new clients to find me easily and controls my workflow. The website is easy to navigate and visually appealing as well! I highly recommend reaching out to her if you need a new website." 

Megan Mix

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"Being very impressed with the work Kathleen did for the Community Foundations of the Hudson Valley, I recommended to my law firm that we retain her services to update our website and assist us in developing a marketing plan. We have been very pleased with the work she has done for us. The first thing she did was to really get to know us so that the materials she produced would accurately reflect who we are. We have been very pleased with the result. Kathleen is easy to work with because I believe she is genuinely interested in learning about the businesses she works with and the people who work there." 

Ellen L. Baker, Esq.

Former Partner,
McCabe & Mack LLP
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"Highly recommend working with Kathleen and her team! Over 3 1/2 years, she helped us strategically segment and grow our annual fund and major donor programs by leaps and bounds. She also improved our communications, publications and social media, and project-managed a website overhaul and grant-funded awareness project to completion. An organized and thorough systems-thinker, Kathleen’s creative solutions and "get-it-done right" work ethic solved the Walkway’s need for expert support that bridged staffing transitions."

Elizabeth Waldstein

Former Executive Director
Walkway Over the Hudson
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QUESTIONS & ANSWERS

FAQ

  • Is the Discovery Call you're offering really free?

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    Yes, it is! We offer you a free 20-minute marketing consultation and basic website audit. This will help us understand where your marketing currently stands and how we might be able to help. We'll also send you off with a customized checklist of some action steps you can put to use right away.

  • What sectors do you specialize in?

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    Over the years, we've had the good fortune to gain both broad and specialized knowledge from working with businesses and nonprofits spanning many fields:  


    • Academic Medicine
    • Arts
    • Community Foundations
    • Foundations
    • Education
    • Engineering/Technical
    • Environmental
    • Faith
    • Food Security
    • Healthcare
    • Higher Ed
    • Historic Preservation
    • Human Services
    • Law and Legal Firms
    • Museums
    • Music & Dance
    • Military
    • Public Broadcasting
    • Scientific
    • Tourism & Destinations

  • What is your process for working with clients?

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    Busy leaders know how important it is to focus time and energy on accomplishing the high priority tasks and activities that move you and your staff forward. 


    Here's how we can help:


    Expert Coaching: We work with you to clarify your target audiences, competitors, personas, services, donor journeys, campaign strategies, and more. We listen, ask, powerful questions, advise, and support you in finding the right path forward.


    Strategy & Planning: We roll up our sleeves and work side-by-side with you every step of the way to create strategies, plans, timelines, goals, and objectives, resulting in clear tasks, assignments, deadlines, and agreements. 


    Forward Focused Solutions: We seek first to understand, and then translate and convey your unique value proposition (UVP) in compelling and powerful ways, developing measurable, tailored solutions.


    White Glove Service: We take pride in providing you with high quality, personalized attention and support. 

  • How can I get started?

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    Getting started is easy — just click the button below to book your free 20-minute Discovery Call. Fill out a form with some information about your business, and then choose a time that works for you. Once you've booked your time, you will receive a calendar invitation with a zoom link by email. We look forward to speaking with you!

    Book Your Call